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Sender Settings

Sender settings control the visible sender identity and reply handling for an email template. This information is the first thing recipients see and is a key driver of open rates.

Where to Configure​

Sender settings are on the Sender tab of the email template editor, whether the template is being created in the library or built inside a campaign.

Fields​

FieldDescriptionRequired?
From EmailThe address that appears as the sender. Selected from verified sender emailsYes
Reply-to EmailThe address that receives replies. Selected from verified sender emailsYes
SubjectThe email subject line. Supports variablesNo (warning if missing)

From Email​

  • Select from the dropdown of verified sender email addresses configured by an Org Admin in Domains and Senders.
  • If no verified senders exist, the dropdown is empty and the campaign cannot be finished until a sender is verified.
  • The From Email is what recipients see the email arrive from.

Reply-to Email​

  • Also selected from the verified sender list.
  • Replies sent from a recipient's email client are directed to this address.
  • Use a monitored mailbox so replies are not lost.

Subject​

  • Free text field for the subject line.
  • Supports variable insertion, so a subject can carry a contact's own data.
  • Variables appear as tags in the subject field and resolve when the email is sent.
  • If no subject is set, a warning is shown when finishing the campaign, but it can still be finished.

Senders Supplied by a Brand​

When the template has a brand applied and that brand supplies a sender address, the matching field is prefilled with it and locked. Hovering the locked field shows a tooltip explaining that the brand manages the value.

From Email and Reply-to Email lock independently. A brand that supplies only a From address leaves Reply-to selectable as normal, and the other way round. To change a locked value, either change the brand applied to the template or ask an administrator to update the brand. See Applying a Brand.

How Values Are Populated​

From Email and Reply-to Email are populated from the list of verified senders an Org Admin manages in Settings. Only senders with a Verified status appear in the dropdown.

If no verified senders are available:

  • The sender dropdowns are empty.
  • A message explains that no verified senders are configured.
  • The campaign cannot be finished until at least one sender is verified.

To have a sender added or verified, see Domains and Senders.

Best Practices​

  • Use a recognisable From address. Recipients are more likely to open an email from an address they know.
  • Monitor the Reply-to mailbox. Recipients do reply to campaign email, particularly for service messages.
  • Personalise the subject where it fits. A subject that carries the recipient's own detail tends to open better.
  • Preview the subject with sample values to confirm variables resolve as expected.